Manufacturing Portal Redesign
A mid-size manufacturing company was losing potential clients through their outdated website. Their conversion rate sat at a disappointing 1.2%, and visitors spent less than 45 seconds on product pages. The site felt more like a digital brochure than a business tool.
We rebuilt their entire user journey, focusing on clear value propositions and streamlined navigation. The new design emphasized their manufacturing expertise while making contact incredibly simple. We also integrated a project estimation tool that captured leads before they left.
Within six months, their conversion rate jumped to 5.3%. More importantly, the quality of leads improved dramatically. They went from 12 qualified inquiries per month to 47, and their average project value increased by 65% due to better client pre-qualification.